The challenge will take place throughout April and colleges that sign up now will be sent a marketing packet to help promote the program among students.

[via Treehugger]

MonsterTrack, the “Illest Outlaw Alleycat Race” has a few different events taking place in Brooklyn starting with a party tonight.

Friday Night – Party at 3rd Ward 195 Morgan St. Brooklyn

9p-3a $5 at the door. Anyone can ride for free.

Open Goldsprints Qualifier and Rad Ride/Hawt Hoopty Contest

Saturday – Registration will start around 1p. Race will be around 4p.

Sunday – Sprints Stunts and Brunch

Boneshakers 134 Kingsland Ave Brooklyn noon til dark

[via MonsterTrack]

The Museum of the City of New York has an ongoing exhibition “Growing and Greening New York” through 22nd. 1220 Fifth Avenue at 103rd St

Last night they had a talk discussing the issue, “If you could lock your bike inside your office, would you be more inclined to ride to work?” The talk was preceded by the unveiling of two indoor bike-parking proposals, selected from more than 700 entries.

Shown left is “Tether and Groove” by Brian Ripel and George Showman, RSVP Architecture Studio and “In-Building Parking Facility” by Anthony Lau and Jessica Lee, Cyclehoop. [via TimeOut]

Cultivator Advertising & Design crafted the pro-biking message above on behalf of New Belgium Brewing Co. in Fort Collins, Colo. Employee-owned New Belgium is one of your more eco-friendly brewers across the board. It’s wind powered, and it “recycles, reuses or composts 73 percent of its waste stream.”

Yeah we know they were paid to do this The company did this pretty much pro-bono, and it is cool to see .

[via AdFreak]

Now worries fashionistas thanks to Cyclefashion!

Helmets are designed by an eco-conscious Japanese-born designer who got fed up with looking terrible on her bike so she created her own collection of helmets that are funky and still meet all the safety requirements. The designs are cleverly positioned on the back and on the left-hand side so drivers and pedestrians can admire you as you go.

Helmets are priced from $80 to $120. Check out more styles on their site.

[via Treehugger]

Oh and if you are looking for not safe, sexy helmets check out these crazy helmet covers from Riding Pretty.

[via Trendhunter]

Love the Bike Lanes: Time’s Up! has organized a “Love Your Lane” group bike ride Saturday, which culminates with an after-party at the mysterious “Autumn Bowl” in Greenpoint, and a dance party in the bowl! Their website encourages you to “celebrate Valentine’s Day with your true love—your bicycle…Join the Party on Wheels as we listen to corny love ballads from the soundbike, throw roses at all the cars parked outside of the bike lanes and spread the message of love to all the drivers we pass stuck in traffic. Road rage is OUT, bike-lane-loving is IN.” The ride begins at 7 p.m. at Astor Place Cube; the $10 party benefits Times Up! and features DJs, a live set by Team Robespierre, and free valet bike parking.

Love it. [via Gothamist]

Fast Boy Cycles is one of my favorite shops. Ok, it might because of their use of wooden handle bars and the pit bull photo on their website but that’s totally legit, right? If you love their bikes as much as I do and unlike myself have the money to order one, hop to it if you want one by summertime.

Ezra the man behind the shop is in a “bit of a fight with cancer” (his words) and says he can take maybe 3-4 more orders if you want a bike by summertime. He sent the mailing list out this note today:

First! I’ve been in business as Fast Boy Cycles for almost exactly a year now, and it has been a great success. Thank you all. I’ve built and sold about 20 bikes this year, and each has been my new favorite. This coming year promises to be even more productive.

Next. Many of you are aware from my flickr page and blog, that I am currently in a bit of a fight with cancer. However! in the words of the great Mark Twain, “The rumors of my death have been greatly exaggerated.” I am currently undergoing a regimen of post surgical chemotherapy which knocks me out for about a week out of every two. During the good weeks, I AM working. Some of my friends have pointed out that this makes my level of productivity much more like everyone else’s. Fair enough, I guess. All this to say that Fast Boy Cycles is alive and well, and taking orders. While I still have a handful of bikes in the queue, now would be a good time to order if you want to be riding a Fast Boy by summer time. (I can probably only guarantee that for the next 3 or 4 orders.

We wish you well, Ezra.

[via Fast Boy Cycles]

In its six months of existence, this unassuming building on DeKalb Avenue has been called “Brooklyn Bikes,” “Bike Shop,” and most recently, “Velo Brooklyn.” With nothing but a hanging canvas sign to mark its place, this one-room, woman-owned bike shop is evolving as rapidly as the neighborhood it occupies. [...BushwickBK]